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Disney Interactive Enters Hispanic Market
by Paradise News
January 2, 2001 - (Business Wire)

     BURBANK, Calif. -- Disney Interactive today announced that it will enter the Hispanic market, launching for the first time Spanish-language interactive entertainment products in the United States and Puerto Rico.
     A diverse slate of titles across the company's key segments of Learning, Creativity and Games will be marketed through traditional retailers, Hispanic-exclusive retailers and Hispanic distributors, and available at retail in November.
     ``By marketing and distributing Spanish-language games, learning and other interactive products, Disney Interactive has shown its commitment to preserving the values and culture of the Hispanic community,'' said Isabel Valdes, principal, Santiago Valdes Consulting LLC, a specialist firm in multi-culture marketing. ``This initiative bridges a gap between Hispanic parents and children, who can preserve their native language while experiencing the entertainment value of Disney in a whole new way.''
     ``Disney Interactive is proud to bring our products in Spanish to Hispanic families,'' said Jan Smith, president, Disney Interactive. ``While The Walt Disney Company has always allowed families to come together through adored characters and rich storytelling, Disney Interactive is taking that one step further, offering Hispanic parents and kids the chance to experience interactive entertainment within the context of their own culture.''
     Disney Interactive will launch its offering with the following titles:
     Disney's Centro De Actividades, El Rey Leon (Disney's The Lion King Activity Center)
     Disney's Libro Animado Interactivo, Pocahontas (Disney's Pocahontas Animated StoryBook)Disney's Libro Animado Interactivo, El Rey Leon (Disney's The Lion King Animated StoryBook) Disney's Libro Animado Interactivo, Winnie Puh y el Arbol De La Miel (Disney's Winnie The Pooh & The Honey Tree Animated StoryBook) Disney Estudio Grafico, 101 Dalmatas (Disney's 101 Dalmatians Print Studio) Disney Estudio Grafico, Presentando Disney Hercules (Disney's Hercules Print Studio)
     Disney's Libro Animado Interactivo, 101 Dalmatas (Disney's 101 Dalmatians Animated StoryBook) Disney's Libro Animado Interactivo, Presentando Disney Hercules (Disney's Hercules Animated StoryBook)
     Aventura Interactiva, La Sirenita (Ariel's StoryStudio) Artista Magico de Disney (Disney's Magic Artist Classic)
     Hispanic Population Growth and Computer Use
     According to Standard & Poor's 1998 Direct Response Investigation (DRI), The United States Hispanic population is approximately 32.5 million, with computer ownership growing from 13% in 1994 to 30% in 1998 -- twice the growth rate of the general population. According to Cheskin Research (Digital World of the U.S. Hispanic Population, published April 2000), 43% of U.S. Hispanic households will own computers by end-of-year 2000, with education and games cited as their most prevalent use.
     In addition to its own sales force, Disney Interactive is collaborating with Latin Links Inc., the outside exclusive sales representative of Disney Interactive Spanish-language products for the United States and Puerto Rico.
     About Disney Interactive
     Disney Interactive, part of the Disney Consumer Products division of The Walt Disney Company, develops, markets and globally distributes a wide variety of interactive entertainment, educational and sports CD-ROMs and video games. For more information on Disney Interactive's products, visit
     About Latin Links Inc.
     Founded in 1999, Latin Links Inc. is a Hispanic-owned company dedicated to the marketing and sale of brand-quality products in the U.S. Hispanic market and Latin America.
     Disney Interactive
     Todd Steckbeck, 818/553-4238 (sales contact)
     Leslie Oren, 818/553-3923 (media contact) or
     Latin Links Inc.
     Adriana Eiriz, 310/318-6687 (sales contact)
     Ivannia Perez-Schlamm, 310/318-6687 (media contact)

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