Sanford, Florida: Charternet.com periodically presents Internet marketing seminars for businesses in the Marine and Tourism industries.
     The seminars cover all aspects of website marketing, including getting your site ranked in the search engines, the future of Internet marketing, evaluating paid advertising opportunities, tracking results, developing link popularity, and understanding how website addresses, hosting and design affect all of these marketing efforts.
     Charternet.com partners, Robert Roth and Patricia Daley, present the seminars. "Too many companies come to us because they're disappointed with their website results, and they really have no idea why things aren't working. For most of them, a few minor changes to their sites or investing just a few hours securing free marketing opportunities could make a huge difference. It's usually something that they could do for themselves if they simply understood how things work, which is what this seminar is designed to accomplish," said Ms. Daley. "If your site isn't designed for the search engines by someone who understands how they work, you're not going to get high rankings," said Roth, who runs the production department at charternet.com. "Just a little knowledge will go a long way toward achieving better results."
     Competition for placement in the search engines is stronger than ever today and several of the major search engines are now requiring payment simply for submitting your site for consideration to be included. Most major search engines are also incorporating a variety of paid listing opportunities.